Until recently, the complete attention of businesses – be it a Startups, SMEs or Enterprises, was on implementing apps that were lucrative, create brand visibility, and bring in returns. But now the creative patterns have changed. With the availability of millions of app, the customer’s expectations from the apps have exponentially increased. It’s a very tough competition to get noticed. Now App cannot be just an app - an idea implementation; in fact it has to be a complete mobile strategy for business. Anything lesser would be giving a substandard app, with unsatisfactory results.
